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Mobile Devices
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Written by Gizmo
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Wednesday, 03 June 2009 10:39 |
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By RACHEL METZ and DAVID TWIDDY
NEW YORK (AP) — When Palm Inc.'s and Sprint Nextel Corp.'s latest
bundle of smart phone joy, the Pre, arrives Saturday, it will be
entering an increasingly crowded market backed by parents that have a
lot riding on its success.
The Pre — which costs $200 with a
two-year service plan and rebate — might be most important to
Sunnyvale, Calif.-based Palm, the very company that helped usher in the
handheld computing era with the original Palm Pilot in 1996. These days
Palm needs a resurgence in a market largely dominated by Apple Inc.'s
iPhone and Research In Motion Ltd.'s BlackBerry devices.
For
Overland Park, Kan.-based Sprint, which has been bleeding subscribers
to other wireless carriers, the Pre represents a chance to snare new
customers while getting current ones to "trade up" from a regular cell
phone to the Pre and its pricier service packages, which start at $70
per month.
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