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Sony Says no PS3 Price Cuts Coming
Gaming
Written by Daniel   
Friday, 05 June 2009 11:10

Sony can't cut price on a device already losing money says analyst

DailyTech
Sony, Nintendo, and Microsoft are fighting for the dollars of gamers around the globe. The sales pecking order in the gaming console market is well defined with Nintendo in first, Microsoft in second, and Sony bringing up third place.

Many in the industry say the reason that Sony is lagging behind Microsoft and Nintendo in sales is because of the $400 price tag. At that price, it is much more expensive than the Wii ($250) and Xbox 360 ($200 base). Game developers and others in the industry are putting pressure on Sony to drop the price of its console.

Sony CEO Kazuo Hirai said in an interview at E3 that Sony would not drop the price of the PS3 at this point. Hirai said, "We’re very happy with the price point that we have. We will move when we think it’s appropriate at some point in time." [Comments...]

 

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