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Microsoft responds to PS3 price cut, hardware update coming
Gaming
Written by Daniel   
Monday, 24 August 2009 12:32

Sony enjoyed the lion's share of news coverage last week, but now it's Microsoft's turn to try to steal some thunder by downplaying the importance of the new hardware and, most importantly, giving away more storage with the 360.

By Ben Kuchera | Last updated August 24, 2009 10:07 AM CT

Sony enjoyed a flood of press last week with the announcement of the newly redesigned—and less expensive—PlayStation 3. Directly after the announcement executives were conducting interviews, the gaming blogs were desperate for any and all news, and in a masterstroke Sony sent production units of the hardware to some news sites; the unboxing videos were online hours after the announcement. "We expect a material and substantial increase in sales and purchase intent," Sony's John Koller told us in rather blunt fashion.

With a lower price and excitement around the hardware, one question remained: what will Microsoft do? [ARS Technica...]    [Comments...]
 
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