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ATI name will not be dropped
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Written by Danrok   
Tuesday, 08 August 2006 11:42

AMD has spoken about reports that the firm will drop the ATI name: 

"AMD has no plans to drop the ATi brand name or ATi's product brands. The ATi name will live on at AMD as our leading consumer brand, and so will the Radeon brand and other ATi product brands. AMD's executive management knows very well the power and value of branding, and ATi's branding is some of the most valued in the global technology industry."

 

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