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General
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Written by Daniel
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Tuesday, 12 September 2006 09:07 |
Microsoft To Launch Windows Live Search Engine
By Reuters
VARBusiness, Tue. September 12, 2006
Microsoft plans to officially launch Tuesday its new Windows Live Search engine, a pillar in its strategy to topple market leader Google and wrestle away billions of dollars worth of online advertising.
Windows Live Search will replace MSN Search, Microsoft's current search engine, in 47 markets worldwide and 23 languages after being available for months in a test version.
Microsoft's market share in Web search is on the slide, ranking third behind Google and Yahoo with a 9.6 percent share in July, down from 11 percent in January, according to Nielsen//NetRatings. By comparison, Google and Yahoo picked up market share during that period.
"I feel confident that we can gain share," said Derrick Connell, general manager of Microsoft's Search Business Unit.
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