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VooDoo Interview!
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Written by Daniel   
Saturday, 14 October 2006 12:22
VoodooPC Shares All About HP Acquisition
Marcus Yam - October 13, 2006 12:51 on Oct 14, 2006 at 12:29 AM
Daily Tech

VoodooPC President Rahul Sood
We chat with Rahul Sood about life after being acquired by HP

Boutique PC builders such as Falcon-Northwest, Alienware and VoodooPC are known for making some of the most hardcore, flashy, and expensive systems on the market. Once known to only a small segment of the market, boutique PC builders now have the attention of consumers and corporations worldwide.

Earlier this year, Dell bought Alienware, which could have triggered the attentions (and perhaps imaginations) of other Tier 1 companies. Just 6 months following Alienware’s abduction, it was announced that Hewlett-Packard acquired VoodooPC.

We recently had the chance to sit down with Rahul Sood -- President of VoodooPC and occasional DailyTech blogger to discuss life after being acquired by HP.

DailyTech: Just to clarify, VoodooPC approached HP, and not the other way around, correct?

Rahul Sood: Correct. We started discussions with HP in January of 2005. I had face to face meetings with some HP people in July of 2005 as well. After Mark Hurd came into the picture things moved very quickly.

DT: You guys decided to back in touch with HP after Dell acquired Alienware. Did Dell's acquisition of Alienware play any role in the decision processes between HP and VoodooPC?

RS: No, as a matter of fact Michael Dell contacted me directly at some point in November of 2005. We didn't really align in our way of thinking - it seemed that Dell was more interested in "moving their needle" for topline sales. HP, on the other hand, didn't buy Voodoo because they needed sales. HP acquired Voodoo because we derived a strategy that made sense - and rather than working seperate from one another and competing we decided it made much more sense to work together to help build HP's newly formed gaming business unit....More

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