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AMD targets handheld chip market
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Written by Gizmo   
Monday, 19 February 2007 20:47
AMD has set up a business arm to develop graphics technologies that can be licensed to other semiconductor manufacturers across the handheld industry.

Read the full story at IT Week:

The chip firm said that the move followed a growing demand for visually compelling content on handheld devices, which requires rich graphics and 3D hardware acceleration.

The AMD intellectual property licensing initiative brings together the company's engineering skills, graphics technology and application developer and publisher support.

"As part of AMD's aim to provide an advanced visual experience across all devices, new handheld devices developed with AMD graphics technology inside will contain stunning user interfaces, immersive 3D games and dynamic multimedia content," a spokeswoman told vnunet.com.

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