Apple have just launched a "new" iTunes service, which they are calling iTunes Plus.

As many of us know, until now iTunes music downloads were restricted by DRM copy protection. Now, Steve Jobs is singing about DRM free music. Despite the fact all music used to be DRM free for decades. You might just shrug this off as being nothing new, and just a sad marketing excerise to generate further profits for the Apple empire.  However, there's a far more tasteless side to iTunes Plus.

In short, they've got your number!

Every DRM track you download will be "stamped" with your unique personal ID, meaning that if ever a track you download finds it way on to a file sharing site, you could be in for a nasty surprise! Expect the black helicopters to be landing on your front lawn.

Should you end up in court, you may find that it is quite difficult to prove your innocence.

What if someone stole your music collection, without your knowledge? What if your iPod is stolen and the theif shares your music online? How long will it be before Apple's lawyers starting sending you threatening letters?

Discuss iTunes Plus here.