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Written by Daniel   
Saturday, 07 July 2007 11:01

Retailer information points to a PS3 price drop to $499 coming July 12
Daily Tech

With price being many consumers’ sticky issue on the PlayStation 3, Sony appears to be adjusting the price of its new games machine sooner than expected.
A member of the DVD Talk forum acquired a Circuit City flyer for the week of July 15, and posted a number of gamer-specific deals. Of extreme interest is the retailer’s price on the PlayStation 3, listed at $499.99 after a $100 “price break.”

It was originally unclear if the $499 price point was just a specific to Circuit City, but a merchandising manager at a supposedly large retailer confirmed with GameDaily that the price drop is to be retail-wide on July 12, with the first wave of ads to promote the new PS3 price starting July 15.
It is now believed that Sony Computer Entertainment America will be officially announcing the new $499 price of the PlayStation 3 at its E3 press conference next week, scheduled for the morning of July 11.

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