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Gasping for breathe, AMD tries to grab fresh air with a price cut!
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Written by Danrok   
Tuesday, 10 July 2007 11:13

AMD to Can Single-core, Cut Dual-core Prices on Monday
Kristopher Kubicki (Blog) - July 7, 2007 2:06 AM
Daily Tech
Bruised but not broken, AMD fires off another volley of price cuts across Core 2 Duo's bow

With only a month until the most anticipated AMD product launch in five years, the company is pulling out all the stops to get competitive before the Back to School buying season.
The AMD-Intel price war, now almost into its second year, was cited as one of the contributing factors to the $611 million dollar loss AMD posted in the fiscal first quarter of 2007. Following that loss came a 400 employee headcount reduction and a $2.2 billion cash-for-stock deal.
Almost immediately after posting its Q1 loss, Mercury research declared that Intel managed to recapture all of AMD's marketshare gains from 2006 in the first three months of 2007. JP Morgan directly attributed the Intel traction due to aggressive pricing.

Effective Monday, July 9, 2007, AMD will enforce the following pricing among its channel:... More

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