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The URGE dies and Rhapsody America is born...
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Written by Daniel   
Wednesday, 22 August 2007 09:54

MTV Shuts Down URGE, Gets Cozy With Rhapsody
Brandon Hill (Blog) - August 21, 2007 2:05 PM

Daily Tech 

MTV joins RealNetworks and Verizon Wireless to form Rhapsody America

Microsoft and MTV Networks launched the URGE online music service last May to little enthusiasm from the online community. URGE was built directly into Microsoft's Windows Media Player 11 software and offered users the ability to download tracks at a cost of 99 cents apiece or through a monthly subscription service priced at $9.95 ($15.95 monthly for the ability to download songs to a PC and transfer songs to a media player).



With Microsoft pouring a lot of resources and attention into its Zune music player and accompanying Zune Marketplace, the URGE service has been largely neglected for the past year.

As a result, MTV Networks is closing down URGE to embark on a new venture. RealNetworks, MTV Networks and Verizon Wireless announced today that they have created a new company to "create a single, integrated digital music experience that consumers can access via their PC, portable music device or mobile phone."

The new company is called Rhapsody America and combines the best parts of RealNetworks' Rhapsody with MTV's URGE to form a newly invigorated Rhapsody music service -- Verizon Wireless' V CAST will serve as the mobile wing of Rhapsody... More

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