Perhaps we should show some interest in THEM...?

 Study: One-two punch of confusion and clarity opens consumers' wallets
ARS Technica
By John Timmer | Published: September 18, 2007 - 11:12PM CT

Anybody who has ever looked into the details of a calling plan knows how easy it is to market a product in a way that leaves consumers confused about what they're getting and how much they're paying for it. What the phone companies may not have noticed, however, is that resolving that confusion may actually help sales. In the past decade, a number of studies have shown that presenting a user with a difficult to interpret sales pitch and then rephrasing the same pitch in clear language can lead to a dramatic increase in sales. A paper appearing in the Journal of Consumer Research provides an explanation for those results: confused sales pitches prey on those people who hate ambiguity.... More     Comments in the Forums