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Dell to dealers - you win
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Written by Danrok   
Thursday, 06 December 2007 07:37

From The Register: 

Dell has finally admitted how much it needs the channel and has launched a worldwide programme to help dealers and systems integrators to push its kit.

The vendor, which pioneered the direct PC model, appears to have stopped short of publicly offering channel players discounts, but will offer its top partners "incentive-based co-marketing funds".

The struggling PC vendor unveiled its PartnerDirect programme yesterday, saying it was available to US channel players immediately and would come to other countries in the New Year.

PartnerDirect will have two streams. Registered Partners will get "basic benefits" including logo usage, a partner website for orders, marketing materials, and "enhanced post sales support and financing options".

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