Netflix aims for the TV (and Apple TV) with set-top box

By Jacqui Cheng | Published: January 03, 2008 - 12:03PM CT 
ARS Technica

The Internet video market has recently been a hot destination for both upstarts and established players. But downloadable or streaming video is only good to a certain point—users would much rather watch that video on their TVs than on a PC, and that's why services and devices like the Apple TV, Amazon's Unbox partnership with TiVo, and Xbox Live Video have trickled out. Netflix has become the latest big name in entertainment to make a foray into download-to-TV, as it has announced a partnership with LG Electronics to create its own set-top box that will stream movies and other video content from Netflix's growing online service.... Comment in the Forums