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Price, not format war fears, holds back Blu-ray, says survey
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Written by Danrok   
Thursday, 14 February 2008 10:50

From Reg Hardware:

Toshiba has judged its HD DVD strategy correctly, according to consumer research from price comparison service Pricegrabber. What's stopping punters picking Blu-ray Disc is not the risk of backing the loser in the format war as the high price of players.

During January, Pricegrabber listed HD DVD players priced between $144 and $633, with the average price coming in at $292. By comparison, Blu-ray player ran from $341 to $800, the average price being recorded as $467.

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