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Samsung sets sights on mobile computing
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Written by Daniel   
Monday, 03 March 2008 12:47
 New Samsung printers and laptops spearhead the company's expanded push into the corporate and consumer markets

By Martyn Williams, IDG News Service
March 03, 2008

Samsung Electronics hopes it can extend its leading position in the computer monitor market into the printer and laptop PC sectors this year, a senior executive said Monday at the Cebit trade show in Germany. "Our mission is to become a top-tier IT company with a leading position in both the business and consumer markets," said Jongwoo Park, president of Samsung's digital media business, at a news conference. "We are already the global leader in monitors and now plan to extend that leadership to printing and mobile computing."

Samsung secured the number one position in the LCD (liquid crystal display) monitor market in the third quarter of last year when it knocked Dell off the top spot -- a position Dell had held uninterrupted since 2004 -- and became the first stand-alone brand to lead the market since 2002, according to DisplaySearch. Samsung is the world's largest manufacturer of LCD panels and it's been able to use this technology lead to push its monitor business.

On Monday it set out ambitious targets for its mobile computing business.

"Our goal this year is to double the number of units sold," said Park. "In the past we pioneered the thin and light segment. This year we wanted to offer greater choice to business so we expanded our range to include more robust and durable models for office and mobile customers.

The Intel Core2Duo-based, P-series laptops will spearhead Samsung's push into the corporate market and be available in several models ranging from the P200 with a 12.1-inch widescreen display to the P500 with a 15.4-inch display. Networking features include 802.11g wireless LAN and Bluetooth 2.0+EDR. An on-site warranty is also being offered with the computers.

In the printing sector it launched 22 products that expand its printer range to cover the corporate market in addition to consumer and SMB (small and medium-sized business) products.

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