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Reznor makes $750,000 even when the music is free
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Written by Danrok   
Wednesday, 05 March 2008 12:26

From ArsTechnica:

Trent Reznor of Nine Inch Nails made headlines again this week as he released his new, four-part instrumental album Ghosts I-IV, at a variety of price points, including a $300 super-deluxe package. He's also giving away Ghosts I at no charge, even throwing the tracks up on The Pirate Bay for anyone to download. And it appears to be working quite well for Reznor, who has managed to sell all 2,500 copies of his $300 package without major label backing or much in the way of splashy marketing. If Reznor's earlier experiments in digital distribution failed to recoup their costs, he's clearly learned his lesson: grossing $750,000 in the space of three days isn't a bad haul for any businessperson.

Reznor was disappointed by an earlier experiment in which he released the music of his friend Saul Williams. That album was available online either for free or for $5 (for a higher-quality version). Under 20 percent of downloaders paid up, and Reznor complained that he couldn't even cover his costs for producing the album.

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