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Microsoft Plans Global Retail Chain
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Written by Daniel   
Friday, 13 February 2009 12:40

The software maker will open stores worldwide, from which it will hawk Windows 7 and other products.

By Paul McDougall
InformationWeek
February 13, 2009 09:29 AM

Microsoft (NSDQ: MSFT) revealed Thursday that it plans to open a chain of company-branded retail stores in locations throughout the United States and the rest of the world. To spearhead the initiative, the software maker tapped former Wal-Mart executive David Porter.

"The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy," Microsoft said in a statement. The company didn't say specifically where or when it plans to open the stores. "Defining the time frame, locations, and specifics for planned Microsoft-branded retail stores will be Porter's first order of business," Microsoft said.   [Comments...]

 

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