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Microsoft's search must begin in Redmond
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Written by Daniel   
Monday, 13 April 2009 11:15
Microsoft's challenge to grow its share of the search business isn't just a global issue. It's also a challenge within its own walls

April 13, 2009 4:00 AM PDT
by Ina Fried

.Despite investing five years and hundreds of millions of dollars on its search product, Microsoft has struggled to get people to use its service, even those whom it employs. Microsoft Senior Vice President Yusuf Mehdi said the company's share of the search market--even internally--has been disappointing.

"That's true," Mehdi said in an interview last week.
At a company meeting about a year ago, one Microsoft worker recalls hearing that four-fifths of the company's search traffic was going to Google. Although he uses Live Search personally, the worker, who asked not to be named, said plenty of his co-workers still use Google.  [C/Net News... ]   [Comments...]

 

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