From TechRadar:

Perhaps Blu-ray is the canary in the coalmine. To its makers, it's a fantastic new format, the pinnacle of home entertainment technology.

To the public, it's DVD with a slightly better picture and double the price tag – and most people have decided to stick with what they already have.

Blu-ray isn't the only recent example of this malaise. While the launch of Windows 95 saw midnight queues, Vista's release saw nothing but tumbleweed.

What if this continues and Windows 7 is met with apathy, not excitement? What if iPods stay on the shelves, PC firms can't shift their stock and ISPs investing in ever-faster broadband go to the wall?

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