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"It really doesn't add anything more to the equation over and above two companies coming together"
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Written by Daniel   
Tuesday, 25 July 2006 07:33
AMD: We're Not Manufacturing Motherboards


By Kristen Kenedy, CRN
5:43 PM EDT Mon. Jul. 24, 2006

Advanced Micro Device's acquisition of ATI Technology Monday gives the chip maker a leg-up in maintaining a stable image platform for corporate buyers, but it doesn't mean there will be branded AMD motherboards anytime soon.

Pat Moorhead, AMD vice president of global marketing, offered a "definitive no" when asked if the Sunnyvale, Calif., chip maker would be developing its own line of motherboards as a result of the ATI acquisition.

"It really doesn't add anything more to the equation over and above the two companies coming together," he said. Instead, AMD's tight integration between its CPU and ATI's chipset that controls many of a PCs subsystems will boost AMD's Corporate Stable Image Program (CSIP), he said.

AMD said it would acquire ATI Technologies for $5.4 billion in cash and stock. If the deal is approved by shareholders, it is expected to close in the fourth quarter...

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