Written by Gizmo
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Friday, 29 May 2009 08:58 |
Jessica Mintz, AP Technology Writer
SEATTLE (AP) -- Microsoft Corp. is rolling out a redesigned search site
in the coming days and hopes it will lure more Web surfers than the two
most recent incarnations, Live Search and MSN Search.
The new site, Bing, adds touches intended to make everyday Web
searching a little less haphazard. Bing also tries to make it easier
for people to buy things, book travel and find credible health
information.
History has not been kind to even the best search
innovators. Many companies, including Amazon.com Inc. and
IAC/InterActiveCorp., and startups like Hakia, ChaCha and Cuil have
tried to improve on the basic "10 blue links" format of search results,
but Google Inc. has remained unstoppable.
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