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Microsoft and Yahoo Are Said to Have Reached a Deal
Written by Daniel   
Wednesday, 29 July 2009 10:10
Microsoft and Yahoo have agreed to the terms of an online search and advertising deal that will be announced as soon as Wednesday, according to reports.

James Niccolai, IDG News Service
Tuesday, July 28, 2009 4:50 PM PDT

The two sides are close to signing a partnership that, in a shift from earlier plans, would see Yahoo playing a greater role in search advertising, the Wall Street Journal reported Tuesday, citing unnamed sources.

A separate report in the Journal's All Things Digital blog said that "while it is not clear if the actual papers have been inked, sources said negotiations are complete" and that the deal "will be announced" within the next 24 hours. The Reuters newswire, citing unnamed sources, also reported that a deal has been reached.
The deal involves Yahoo agreeing to use Microsoft's search engine on its Web sites, with Yahoo handling the sale of text ads that appear alongside the search results for its own sites and some of Microsoft's, the Journal reported. [PC World...]    [Comments...]
 

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