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History suggests Windows 7 launch could boost Mac sales
Tech Business
Written by Danrok   
Tuesday, 13 October 2009 13:48

From AppleInsider:

Rather than negatively impacting Mac sales, a new report provides evidence that the impending launch of Windows 7 could actually be a boon for Apple.

In a new research note to investors, Brian Marshall with Broadpoint.AmTech looked at the historical trends of new Windows launches and the impact on Mac sales. He found that, if anything, Microsoft's debuts were a benefit to Apple.

"We have concluded that no negative correlation exists on AAPL's hardware sales when Microsoft launches a new OS," Marshall said. "Ironically, we believe new OS launches from MSFT may have acted as a 'delayed accelerant' to AAPL's computing sales. However, we believe AAPL's success (or failure) in the computing market is largely idiosyncratic (or company-specific) in nature and not dependent on others in the industry."

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