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Don't interrupt, and fit in: the rules for in-game ads
Written by Daniel   
Monday, 31 August 2009 11:26

   A new study shows that marketing inside video games can lead to greater brand awareness, but there are dangers and pitfalls to be avoided. Gamers and marketing types should agree that the roadmap provided is a good one if we're going to have to live with the reality of in-game advertising.

By Ben Kuchera | Last updated August 31, 2009 8:48 AM CT


Television is a problematic market for advertising to certain demographics, and it's no secret that magazines are in trouble. Online destinations are just starting to come into their own. So where does that leave opportunities for advertising? Video games. A new study, attractively titled "Eye-tracking Analysis as a Means to Visualise the Effects of In-Game Advertising" by 11 Prozent Communication and the University of Offenberg shows that marketing to gamers can be very effective... if you follow the rules. [ARS Technica...]


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