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Universal challenges Apple with free music downloads
Written by Gizmo   
Wednesday, 30 August 2006 07:14

ITWire is reporting that Universal Music is going to offer advertising supported music downloads:

"The largest music company in the world, Universal Music, has issued a mind boggling challenge to the Apple dominated online music market by making its huge catalogue of music and videos available for free advertising-supported download. Microsoft will benefit because downloads will be compatible with Windows DRM supported MP3 players but not iPod.

Under a two-year agreement, US music website will enable visitors to download music for free from the Uiversal stable, which includes artists such as U2 and Gwen Stefani, with both companies sharing the advertising revenue generated by traffic.

In order to download tracks, users will simply have to register at the site. However, the initial launch in December will only make the service available in North America. A service will be made available in Europe at the beginning of 2007, while it is not clear when other markets, such as Asia, Japan and Australia will have access to the free music."

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