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Has AMD found their opening? Are they prepaping a great leap forward?
Written by Daniel   
Friday, 22 September 2006 09:38
Newsmaker: AMD's CTO says Intel messed up
By Michael Kanellos and Tom Krazit
Staff Writer, CNET
Published: September 22, 2006, 4:00 AM PDT

There used to be an easy way to tell time in the processor business: Advanced Micro Devices would have three bad years and one good year, and Intel would have one bad year and three good years.

Strategic changes and new products like the Opteron, however, have transformed AMD from a company too often known for gaffes and financial losses into a major supplier of processors. Intel, meanwhile, has tripped over itself several times during the past three years.

Intel is now in a position to reverse its mistakes with a new line of chips. AMD's Chief Technology Officer Phil Hester, however, says that the smaller competitor isn't resting on its laurels. It continues to improve its chips and, with the acquisition of ATI, will release integrated chips for notebooks and other devices.

Will it be enough to keep a reinvigorated Intel at bay? That will be one of the big topics of discussion at the Intel Developer Forum next week in San Francisco. Hester, who worked at IBM for 23 years, says AMD is ready. He recently sat down with CNET to share some of his views.

Q: It's kind of an interesting twist that AMD is doing "platformization"--that is, offering reference designs and more than one part to PC makers--because for years, the idea was to concentrate on processors and let your partners make chipsets..... Q and A here



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