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Dell repents...and promises not to do better...
Written by Daniel   
Thursday, 01 March 2007 09:00

Dell's new focus: Don't look back
By Tom Krazit
Staff Writer, CNET
Published: March 1, 2007, 4:00 AM PST

news analysis After a year spent discussing the sins of the past, Dell could finally be ready to focus on the future.

Dell is expected to unveil its financial report for its 2007 fiscal year Thursday after the stock market closes, bringing an end to one of the worst years in the company's history. It's also expected to disclose some of the findings from an internal investigation into its accounting practices, one of the darker clouds hanging over the company.

A lot has changed at Dell over the last fiscal year. Kevin Rollins, the management wizard brought in a decade ago to help run the company, is spending more time with his family after resigning in January. Rollins is just one of several Dell executives to head for the exits after a tumultuous year that included several earnings misses, an enormous battery recall, the accounting investigation, and the loss of its status as the leading PC company on the planet.

"For years they didn't have to (change) because they kept winning."
--Richard Shim,
IDC analyst

So what's next? With a new management team in place, Dell & Co. are likely to focus on strategy. The company has already warned investors that its fourth-quarter revenue and profits would be worse than expected, but Dell has shown a penchant for making big product announcements along with bad earnings news, such as adopting Advanced Micro Devices' processors and sinking $150 million into new customer support problems.....

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