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More organizations shift to Web 2.0 while IT departments remain wary
Written by Samuknow   
Friday, 09 March 2007 07:47

A couple of recent announcements from two large, very well-known organizations provides an interesting data point on how Web 2.0 is affecting the product designs and business processes of otherwise very traditional institutions.  Both USA Today and the U.S. Patent and Trademark office have recently unveiled strategies for letting their users use two-way Web capabilities to contribute directly to the products and services they offer.  And many other mainstream companies, such as Pepsi as well as GM and XM Radio have been exploring externally-facing Web 2.0 concepts in their products for a while now. More at


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