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Microsoft cuts Xbox DVD player to $179
Written by Gizmo   
Friday, 27 July 2007 22:46

Is Microsoft feeling the pressure to 'seed' the HD-DVD market?


Microsoft said on Thursday it would lower the price of the high-definition DVD player accessory for its Xbox 360 game console in the United States to $179 from $199, and add five free movies to anyone who buys the machine in August or September.

Read the full story at ZDNet :

HD DVD is a next-generation technology developed by Toshiba and backed by Microsoft and film studios including Warner Bros. It competes with Blu-ray, a DVD system from Sony, which is built into its PlayStation 3 game console, an Xbox rival.

Attaching the players to popular game consoles is seen by both camps as a way to get the technology into millions of homes, and pique consumers' interest.

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