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Google's Android has long road ahead
Written by Daniel   
Tuesday, 06 November 2007 09:09

Google's Android has long road ahead
By Marguerite Reardon
Staff Writer, CNET
Published: November 5, 2007, 4:50 PM PST
news analysis Consumers shouldn't expect Google's new mobile phone software to revolutionize their cell phone experience overnight--or anytime soon.

On Monday, Google announced Android, a new software platform designed to provide open access to mobile phones for application developers. The company also announced the Open Handset Alliance, a multinational alliance of 34 companies, including several chipmakers, handset manufacturers, and mobile operators that will be working together to develop handsets and services that leverage the new software.

A software development kit will be introduced next week, and consumers can expect to see the first Android handsets out on the market in the second half of 2008, Google CEO Eric Schmidt said during a press conference Monday.

Rumors had been flying for months about Google's plans for the mobile market. And now that it's here, it's clear that Google has greater ambitions than simply building a new phone. Instead, the company is looking to transform the mobile industry by making it easy to develop new applications that can be pushed out to hundreds of handset models on dozens of carrier networks using free, open-source technology.

In essence, Google hopes to do to the mobile market what it has helped do for the traditional Internet, which is bring people closer to content on the Web in a easy and organized way. At the most basic level this means making Web surfing on a cell phone look and feel a lot like it does on a PC at home.

But despite its lofty ambitions, Android faces many obstacles. For one, mobile operators must be willing to allow the new, open devices on their networks. Android also must compete with a long list of mobile operating systems already entrenched in the market.... More     Comment in the Forums

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