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Wal-Mart's online movie failure: DRM, high prices to blame
Written by Daniel   
Friday, 28 December 2007 12:33

Wal-Mart's online movie failure: DRM, high prices to blame

By Ryan Paul | Published: December 28, 2007 - 09:17AM CT

Wal-Mart, the leading DVD retailer, has announced plans to dismantle its commercial video download offering. The service lasted less than a year and never made it past the initial beta test stage. Wal-Mart's decision to exit the video download market at this time was precipitated by HP's plans to discontinue development of the HP Video Merchant Services system, the underlying technology that Wal-Mart used to operate the site. More important, Wal-Mart's online store performed very poorly in the first place. Much More   Comments in the forums


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