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Toshiba Launches HD DVD Player Fire Sale
Written by Daniel   
Monday, 14 January 2008 15:25

 Toshiba fights bad news with lower prices

Brandon Hill (Blog) - January 13, 2008 2:14 PM

Tiger Direct lists the Toshiba HD-A3 for $129.99
DailyTech brought you steady coverage over the past week concerning the latest news in the HD DVD vs. Blu-ray wars. Unless you've been living under a rock, you by now already know that Warner Bros. made the decision to back Blu-ray exclusively.
The move by Warner Bros. was followed by similar actions from New Line Home Entertainment and HBO Home Video. Recent stories have even suggested that Paramount is also tossing around the idea of supporting the Blu-ray disc standard.

Toshiba apparently doesn't want to go down without a fight and is instead slashing the prices on its HD DVD players. Toshiba's second generation HD-A2 players previously dipped down to the sub-$100 mark during November -- but that was during the traditional holiday buying season and not truly indicative of regular retail pricing.

Now, Toshiba's third generation 1080i-capable HD-A3 is selling for a mere $139.98 on The 1080p-capable HD-A30 is not much more expensive at $179.98. For the price of an Xbox 360 HD DVD add-on, consumers can now purchase a fully-fledged set top box with 1080p support... More   Comment in the Forums

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