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Toshiba's New Angle: Our HD DVD Players Are Also Great DVD Upscalers
Written by Daniel   
Thursday, 17 January 2008 11:37

Toshiba slashes prices on HD DVD players and launches campaign targeting SD DVD owners
Marcus Yam (Blog) - January 14, 2008 8:42 PM

Seemingly resolute in its cause, Toshiba announced today new pricing and marketing strategies for HD DVD.

Realizing that price is one of the biggest barriers in mass consumer adoption of a new technology, Toshiba has dropped its suggested retail pricing across the entire third-generation HD DVD player line. Effective starting January 13, the price of the entry-model HD-A3 will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end HD-A35, $299.99.
New, lower pricing on Toshiba HD DVD hardware appeared over the weekend when online retailers listed the HD-A3 as low as $129.99 and the HD-A30 at $179.98.

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