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U.S., UK ISPs Track Web Habits, Sell Data to Advertisers
Written by Daniel   
Tuesday, 08 April 2008 12:22
Providers testing ways to use the goldmine of data locked away in their tubes
Tom Corelis (Blog) - April 7, 2008 11:53 PM

ISPs throughout the United States and UK are using deep packet inspection to track surfers’ online activities – search queries, web sites visited, and information entered, among other things – in order to sell gleamed data to advertisers interested in better targeting their advertisements.

The practice, largely swept under the rug “for fear of [a] customer revolt,” says one unnamed executive, currently targets about 10 percent of all internet customers in the United States. Front Porch, a U.S. advertiser that buys data from ISPs’ deep packet programs, says that it has detailed web-use data for more than 100,000 customers.... [Comments...]


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