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25 Percent of U.S. Households Have HDTV; Sales Driven by Gamers
Written by Daniel   
Friday, 25 April 2008 12:15

25 Percent of U.S. Households Have HDTV; Sales Driven by Gamers
Marcus Yam (Blog) - April 25, 2008 12:39 PM

 High-definition console owners makeup 18 percent of HDTV purchases
Most gamers tend to be early adopters of technology. Those who own an Xbox 360 or PlayStation 3 know full well that a high-definition television is required in order to appreciate the visuals of the latest games to their fullest.

It should surprise few then to learn that of all consumers who purchased an HDTV in the past year, 18 percent of those were gamers buying the set just to connect either an Xbox 360 or PlayStation 3. As reported in findings from research firm Frank N. Magid Associates, 25 percent of U.S. households or 28 million now have at least one HDTV set, that up from a penetration of 20 percent in September 2007. 5.5 million homes introduced HDTV during the holiday and Super Bowl season. 3 million homes added a second HDTV during the same period.


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