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Written by Daniel
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Tuesday, 11 November 2008 11:32 |
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After almost four decades on Public Broadcasting Service-affiliated television stations, the popular children's program "Sesame Street" is moving to the Internet.
By Reuters
InformationWeek
November 11, 2008 12:25 PM NEW YORK - Can you tell me how to get, how to get to Sesame Street? Yes: on iTunes, Hulu and YouTube.
After almost four decades on Public Broadcasting Service-affiliated television stations, the popular children's program "Sesame Street" is moving to the Internet. Fans of Big Bird, Oscar the Grouch, Bert and Ernie and the Count will be able to see episodes and clips of the show in three ways, according to a statement released by Sesame Workshop, the nonprofit group once known as the Children's Television Workshop and that started Sesame Street.
The announcement comes on the same day that "Sesame Street," which is broadcast in 140 countries, celebrates its 39th year on the air.
On Apple Inc's iTunes store, people can download full episodes from season 35 and onward for $1.99.
The episodes complement existing Sesame Street programming on iTunes, such as "Talk, Listen, Connect" for children whose parents are deployed in military action, and "Happy Healthy Ready for School" featuring the furry, red creature Elmo.
Sesame Workshop will get 70 percent of the revenue in the iTunes deal, but the number of viewers is not likely to be a big one at first, said Terry Fitzpatrick, Sesame's vice president of distribution.
"It's an area we certainly hope grows," he said, declining to give a specific projection. [InformationWeek...] [Comments...] |
