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5 Ways Steve Ballmer Can Save Microsoft's Mobile Bacon
Written by Daniel   
Friday, 28 May 2010 19:21

From PC World

A wasted decade on Windows Mobile threatens Microsoft's relevance in the future of computing.

It appears that Microsoft CEO Steve Ballmer has finally woken up and realized that Microsoft's laughable mobile position is more than a product failure but a potential loss of relevance in the computing world of the future, where desktop PCs are like TVs and the real action is in mobile devices of all stripes.

This week, the heads of Microsoft's mobile and entertainment (Windows Mobile, Zune, and Xbox) division announced their pending departures. It's not a moment too soon, given the widespread doubts that the long-sagging division's mobile and music fortunes would revive under the status quo. (The Xbox is doing fine.) Unfortunately, Ballmer says the departures had nothing to do with Microsoft's slide into mobile irrelevance and that business will continue as usual. That's suicidal.


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