From TechRadar:

Like Panasonic, Sony's message of IFA 2010 is also about the maturity of 3D – Sir Howard Stringer, CEO of Sony hailed Sony as the "strongest engine in this 3D express." Sony's entire press conference was presented completely in 3D.

"Many consumers and critics were sceptical about 3D," said Stringer. "A year later, Avatar has led a 3D cinema revolution. Hollywood is expected to release nearly 30 3D films this year. A hit is still a hit, except in 3D it's a bigger hit.

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