From ArsTechnica:

Several years ago, Chet Kanojia was enjoying a brisk career providing data collection and ad exchange services to broadcasters and cable companies. He'd sold his business to Microsoft, and was working on integrating his operation into the huge firm.

Then something occurred to him. Why should consumers have to rely on unreliable home antenna systems or expensive cable services for access to local broadcast television, when they could get it over the Internet?

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